Use Boxed Text Content Blocks in the Classic Builder

The Boxed Text content block provides several options for adding content, like images and links, to your email. It also can be used to wrap text around an image, set different background colors behind your text, and more.

In this article, you'll learn how to use Boxed Text content blocks in the classic builder.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Boxed Text content blocks for the classic builder. For more information on similar content blocks in the new builder, check out our articles on Heading, Paragraph, and Layout content blocks.
• For the same style choices, but without the background style options, use a Text content block.

For more information on each email builder and their content blocks, check out About Mailchimp's Email Builders.

Add the Boxed Text content block to your layout

To add the Boxed Text content block into your layout, follow these steps.

1. Click and drag the Boxed Text block into your layout.
   
2. Add your text in the Content tab. If you're pasting in content from an outside source, like a website or word-processing program, use either the Paste as plain-text or Paste from Rich Text Editor option to prevent extra styling code from being added.
   
3. Make changes in the Style and Settings tabs or click Save & Close if you're done.

Edit style and settings

To change the style and settings of a Boxed Text content block, follow these steps.

1. Click the Boxed Text block you want to work with.
2. Change the style for the content block in the Style tab. From this tab, make changes to the Text Color, Font Family, Font Size, Font Style, Font Weight, Line Height, and text alignment, as well as the border and background color for the box.
   
   To apply the style you choose to all Boxed Text blocks in your layout, check the box next to Apply to all existing Boxed Text blocks.
3. In the Settings tab, choose whether to use columns, and set their width under Column split.
   
4. Return to the Content tab to make any line-by-line styling changes, or apply styling to just a few words in the content block, using the toolbar in the editing pane.
   If you set the Boxed Text block to two columns, toggle between the Column 1 and Column 2 tabs to add and edit content.
   
5. Click Save & Close.

If the styles you apply don't change the text in the way you expect, it's usually because the content was copied and pasted from a website or word-processing program and additional, hidden code was added. Remove extra formatting from your content before applying styling in Style tab.

Use Inline Content Generation

For customers on a Standard plan or higher, take advantage of Inline Content Generation to have custom subject lines and email copy created for you. This feature uses Intuit Assist, a generative AI tool that helps you create on-brand content with speed and efficiency based on prompts you provide. To learn more about this feature, check out Use Inline Content Generation.

Enable dynamic content

When you design an email, turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.

Other ways to use Boxed Text block

• Insert an image and set it to left or right alignment to wrap text around the image.
• Create a four-column layout. To do this, select a two-column layout on the Template step, add a Boxed Text block to each column, and then set each block to two columns on the Settings tab.

• Use custom social icons instead of the default options provided in Social Follow and Share blocks. Upload your own custom-designed icons to a Boxed Text block, and link images appropriately.

  • Social Follow Link to your social channel profiles, such as facebook.com/examplename

  • Share Link using the following merge tags and links.

    • Facebook: *|SHARELINK:FACEBOOK|*
    • X (formerly Twitter): *|SHARELINK:TWITTER|*
    • Forward: *|FORWARD|*
    • Google+: https://plus.google.com/share?url=\*|URL:ARCHIVE\_LINK\_SHORT|\*
    • LinkedIn: *|SHARELINK:LINKEDIN|*
    • Instapaper: http://www.instapaper.com/hello2?url=\*|URL:ARCHIVE\_LINK\_SHORT|\*

• Design a layout with different colored backgrounds for each Boxed Text block. Background colors are set for each email layout section—such as header, body, footer. Boxed Text blocks can also call out content sections with color.