Designate and Send to VIP Contacts

Sometimes, you may want to pay special attention to specific contacts on your Mailchimp audience. To do this, mark important contacts as VIPs so you can use segmenting conditions to send targeted emails.

In this article, you'll learn how to designate contacts as VIPs and create segments to send targeted emails to them.

Mark contacts as VIPs

You can designate up to 5,000 contacts as VIPs across all audiences in a Mailchimp account, based on any criteria you choose. A contact's VIP status is specific to each audience, meaning if someone is in two Mailchimp audiences, their VIP designation in one audience doesn't automatically make them a VIP in the other.

To designate contacts as VIPs, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than one audience, click the Current audience drop-down menu and choose the one you want to work with.
3. Click on the contact you want to work with.
4. Click the three vertical dots, then choose Add VIP.

VIPs display a VIP icon next to their Contact rating.

To remove VIP status from a contact, follow the same steps, but choose Remove VIP instead of Add VIP.

Segment and send to VIPs

You can use segments to send targeted emails to VIP contacts.

To create a segment for your VIP contacts, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
3. Click the Create new segment drop-down, then click Regular segment.
4. Set the drop-down menus to VIP status | is a VIP.
5. Click Preview Segment.
6. Click Save a segment.
7. Type a name for your segment in the pop-up modal, and click Save.

After you save your segment, you're ready to send to your VIP contacts. You can choose to send an email to your segment when you view it, or you can choose your segment in the To section of the email checklist. For a step-by-step guide on how to send an email campaign to a saved segment, read Create and Send to a Segment.