Designate and Send to VIP Contacts

Sometimes, you may want to pay special attention to specific contacts in your Mailchimp audience. To do this, mark important contacts as VIPs so you can use segmenting to send targeted marketing content.

In this article, you'll learn how to designate contacts as VIPs and create segments to send targeted marketing content to them.

Mark contacts as VIPs

You can designate up to 5,000 contacts as VIPs across all audiences in a Mailchimp account, based on any criteria you choose. The VIP status of a contact varies depending on the audience they belong to. Being a VIP in one Mailchimp audience does not automatically make them a VIP in another audience, even if they are part of both.

To designate contacts as VIPs, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down menu and choose the one you want to work with.
3. Click a contact's email address to open their contact profile.
4. Click the three vertical dots, then choose Add VIP.

To remove VIP status from a contact, follow the same steps, but choose Remove VIP.

Segment and send to VIPs

You can use segments o send targeted emails or text messages to VIP contacts.

To create a segment for your VIP contacts, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click Create new segment.
4. Use the Select or search a filter drop-down to choose your first condition.
5. Click the three horizontal dots next to Segment Filters. Select And as the top-level logic option.
6. Select the VIP status condition, then choose is a VIP.
7. Click Preview segment.
8. Click Save as segment.
9. Type a name for your segment in the pop-up modal, then click Save.

After you save your segment, you're ready to send to your VIP contacts. You can choose to send an email to your segment when you view it, or you can choose your segment in the To section of the email checklist. For a step-by-step guide on how to send an email campaign to a saved segment, read Create and Send to a Segment.