Send to Tags

Tags are the easiest way to organize your audience and label contacts based on information you have about them. There are a few ways to target contacts based on tag data. You can do this from the contact table, when you create a campaign with an automation, and more.

In this article, you'll learn how to send to tagged contacts in your audience.

Before you start

Here are some things to know before you begin this process.

• You need to have at least one tag that is assigned to contacts in your audience.
• Make sure you're familiar with tags and segments.
• You can target your tagged contacts with emails, automations, or social ads.
• Target up to 5 tags at a time, or one tag per automation.
• Target tags with a social ad, you need to have at least 100 contacts in your audience.

From the contact table

To send a campaign to tagged contacts from the contact table, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click the Filter by tags drop-down and choose the tag you want to send to. To filter by more tags, choose another tag. You can filter by up to 5 tags at a time.
4. Click Send Campaign.
5. Create and send your email with the email checklist.

Awesome! Repeat this process to target more tagged contacts.

From the contact profile

To send a campaign to tagged contacts from a contact profile, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Find the contact you want to send a campaign to, and click to view their profile.
4. Scroll to the Tags section of their contact profile. Locate the tag you want to send to and click its title.
   
5. In the Tags Preview window, click View All. This will display the contacts associated with that tag in a contact table.
6. Click Send Campaign.
7. Create and send your email with the email checklist.

Nice! Repeat this process to target other tagged contacts in your audience.

From the Tags Page

To send an email campaign to a tag from the Tags page, follow these steps.

1. Click Audience, then click Tags.
2. Find the tag you want to send to.
3. Click the drop-down next to the View button, then choose what type of email campaign you want to send.
4. Continue through the email checklist.

Nice work! Repeat this process to target more tagged contacts.

From the email builder

There are a couple options for sending to tagged contacts from the email builder.

One tag

Choose any tag in your audience directly from the email builder. After you select your audience, click the Recipients drop-down to choose from your saved tags. The drop-down may vary slightly depending on the type of campaign you’re creating.

After you’ve chosen your recipients, click the recipient count to view the contacts included.

Multiple tags

To create a segment from the email builder to target tags in your audience, follow these steps.

1. Navigate to the To section of the Campaign Builder.
2. Click the Audience drop-down and choose the audience you want to work with.
3. Click the Send to drop-down and choose New segment.
4. Choose your first segmentation condition. Select your tag, then click Add filter. After selecting your next condition, click Or to set the logic for your segment. Or will return contacts that have one of the tags you specify, while And will return contacts that have all of the tags you specify.
5. Optional: Use the Do not send to (optional) drop-down to select a segment or tag to exclude from your campaign send. Any subscribed contact who’s a member of the segment or tag you select won't receive your campaign.
6. When you’re done, click Save and continue through the Campaign Builder.

Nice work! Use these steps any time you want to target multiple tags from the email checklist.

With a saved segment

Target contacts by creating reusable, saved segments based on tag data. For example, you might want to target contacts from more than one tag, or combine tag data with other information you have about your contacts.

To do this, create a segment with the conditions set to the tag or tags you want to target, and any other segment operators you want to use. Save your segment to reuse it as many times as you need.

With a customer journey

Use a [Customer Journey|/help/about-customer-journeys/] to send an email when you add a specific tag to a contact. The message can be anything you want to communicate to the tagged contacts, like a special offer or a follow-up after an event.

To send an automated email to your tagged contacts, follow these steps.

1. Click the Automations icon, then click Pre-built journeys.
2. Choose Email tagged customers.
3. Click Use this journey.
4. In the Set up an audience pop-up modal, click the drop-down to choose your audience and click Continue.

In the Customer Journey Builder, edit the [starting point|https://mailchimp.com/help/all-the-starting-points/] settings to choose the tag you want, then schedule and design your journey.

Contacts that were tagged before you turn on your Customer Journey won't receive these emails.