Connect or Disconnect Mailchimp for Adobe Commerce

Mailchimp for Adobe Commerce, formerly Magento 2, is a free tool that syncs your Adobe Commerce customers and their order information to a Mailchimp audience. Use purchase data to enable automated campaigns with personalized product recommendations, and turn on e-commerce tracking to measure campaign ROI.

In this article, you'll learn how to connect and disconnect Mailchimp for Adobe Commerce.

Before you start

Here are some things to know before you begin this process.

• This is an advanced feature recommended for users familiar with Adobe Commerce modules. Contact your Adobe Commerce expert or developer for assistance if you need to.
• Mailchimp for Adobe Commerce does not support custom, bundled, grouped, or gift card product types.
• This integration is compatible with our Mailchimp Marketing API version 3.0.
• To view the e-commerce features supported by this integration, visit the Adobe Commerce listing in your account.
• The Mailchimp for Adobe Commerce Release Notes can help you confirm extension compatibility with your store's version of Adobe Commerce.

Task roadmap

Here's a brief overview of the multi-step installation process.

• Download Mailchimp for Adobe Commerce
• Install Mailchimp for Adobe Commerce

• Configure and Connect

  • In Adobe Commerce, add a Mailchimp API key and create a Mailchimp store.
  • Connect your Mailchimp store to your Adobe Commerce account.
  • Additional optional steps.

Download Mailchimp for Adobe Commerce

To get started, you'll download Mailchimp for Adobe Commerce extension from Adobe Commerce's Marketplace.

To download the free ZIP file for Mailchimp for Adobe Commerce, follow these steps.

1. Navigate to the Mailchimp for Adobe Commerce page.
2. Click the Edition drop-down menu, and choose your version of Adobe Commerce.
   
3. Click Add to Cart.
4. Click the cart icon in the upper-right corner.
5. Click Go to Checkout.
6. Input your Adobe Commerce account credentials, and click Login.
   
7. Click Place Order. Don't worry, you won't actually be charged.
   
8. Click Download.
   
9. On the My Downloads | Extensions page, click Download.
   

Install Mailchimp for Adobe Commerce

Now that you've downloaded the extension, you'll use the Component Manager to install the extension to your Adobe Commerce account.

To install Mailchimp for Adobe Commerce, follow these steps.

1. Log into your Adobe Commerce Admin Panel.
2. Start the Component Manager and click Sync.

After you run the Component Manager, finish installation of your new purchase and you're halfway done! Need help with installation? Check out Adobe Commerce's documentation.

Configure and connect

To wrap up, you'll complete a multi-step process to create a Mailchimp store inside Adobe Commerce and configure its settings. Then, you'll connect that store to Adobe Commerce and decide what information to share between the two apps.

Add Your API Key

Before you create and connect a Mailchimp store to Adobe Commerce, you'll need to create a Mailchimp API key and add it to your Adobe Commerce account.

To add an API key to Adobe Commerce, follow these steps.

1. Navigate to your Adobe Commerce Admin Panel.
2. Click Mailchimp and choose Configuration.
   
3. In the Mailchimp General Configuration section, input your Mailchimp API key in the API key list (global) field.
4. Click Save Config.
   

Create a Mailchimp Store in Adobe Commerce

To create a Mailchimp store in Adobe Commerce you'll input your store details and customize settings, like your contact information and the Mailchimp audience you want to sync to Adobe Commerce.

To create a Mailchimp store, follow these steps.

1. Navigate to the Adobe Commerce Admin Panel.
2. Click Mailchimp and choose Mailchimp Stores.
3. Click Create New Mailchimp Store.
   
4. In the General section, click the drop-down menu to choose your API key and the Mailchimp audience you want to sync.
5. Input your other store details and click Save.
6. Input your contact information in the Address section and click Save.
   

Awesome job! Now that you've created your Mailchimp store, you're ready to connect it to Adobe Commerce.

Connect to Adobe Commerce

You made it to the last step! To finish this part, you'll need to return to the Configuration page in Adobe Commerce.

To connect your Mailchimp store to Adobe Commerce, follow these steps.

1. Navigate to the Adobe Commerce Admin Panel.
2. Click Mailchimp and choose Configuration.
   
3. Click the Default Config drop-down menu and choose the Adobe Commerce store you want to connect to your new Mailchimp store.
   
4. In the pop-up modal, read the message that confirms you're making changes to your Mailchimp store and click OK.
5. Click the API Key (store view) drop-down menu and choose the API key you added for your Mailchimp store.
6. When you're done, click Save Config.
   

Additional options

You have several options if you want to further customize the information that's passed between Adobe Commerce and Mailchimp.

To set additional options, follow these steps.

1. Navigate to the Adobe Commerce Admin Panel.
2. Click Mailchimp and choose Configuration.
   
3. Uncheck the box next to Use Default to choose a store other than the default configuration.
4. Click the Enable Two Way Sync drop-down menu and choose Yes to pass subscription status from your Mailchimp account to your Adobe Commerce account.
5. In the Customer Fields Mapping section, input an existing Mailchimp merge tag value and click the corresponding drop-down menu to choose a Adobe Commerce customer field. This will sync your Adobe Commerce customer data with the right audience field in Mailchimp. To map additional fields, click Add.
6. Choose the Available Groups you want to show to customers after checkout, then enter a Group Description and Success message.
7. In the Ecommerce Configuration section, set your preferences for the e-commerce data that's passed to Mailchimp.
8. In the Abandoned Cart Configuration section, enable and set your preferences for an abandoned cart email in Mailchimp.
9. When you're done, click Save Config.
   

That's it! Now that your store is connected, we'll start syncing your Adobe Commerce customer and order data to Mailchimp. To verify your store is connected properly, navigate to the Integrations page in Mailchimp and make sure your Adobe Commerce store appears there.

Adobe Commerce supports multiple websites and store views. If your store has multiple domains, you can connect each to their own Mailchimp audience. Contact your Adobe Commerce developer or hire an expert for assistance.

Next steps

After you connect Mailchimp to Adobe Commerce, you can do a lot with the data you collect, like build segments, send automations, track purchases, make personalized product recommendations, and view results.

Find out more about everything Mailchimp has to offer in these guides.

• Sell More Stuff with Mailchimp
• About Product Recommendations
• Create a Classic Abandoned Cart Email
• Segment by Purchase Activity

Disconnect Mailchimp for Adobe Commerce

If you need to disconnect the integration, you can disable it in Adobe Commerce at any time.

To disable the integration, follow these steps.

1. Navigate to your Adobe Commerce Admin Panel.
2. Click Mailchimp and choose Mailchimp stores.
   
3. Click Edit next to the Mailchimp store that you want to disconnect.
4. Click Delete.
5. In the confirmation pop-up modal, click OK.