Use Percentage Split Rules

Marketing automation flow rules determine a contact's pace and path in your flow. Use percentage split rules to divide your contacts into two separate flow paths and experiment with different marketing strategies for your audience. We’ll randomly split your contacts into paths ‘A’ or ‘B’ when they reach this rule in your flow, depending on the percentages you choose.

For example, use a percentage split rule as an A/B test to determine whether a Free Shipping or 10% Off email is more successful. Or, test different subject lines or email designs to see which one results in more activity from your audience. You can even experiment with time delay rules by sending one email right away, and the other after a delay.

In this article, you’ll learn how to use a percentage split rule.

Before you start

Here are some things to know before you begin this process.

• Use Percentage split rules with a Standard plan or higher.
• To learn more about automation flows, how they work, and what you can do with your plan, check out About Marketing Automation Flows.
• Our flow templates use default triggers, rules, and actions. To learn more, check out Use Automation Flow Templates.

Add a percentage split rule

To add a percentage split rule to an automation flow, follow these steps.

1. Click and drag the Split Path rule into your flow from the side panel. Or, use the plus icon (+), then select the Split Path rule.
2. Click and drag the sliding icon to the left or right to set the percentages.
3. Click Save.

Well done! Next, consider using the separate paths to A/B test different email content by adding a send email or send email with a survey action. If you find that one path is more successful than the other over a period of time, edit the percentages to send 100% of all future contacts towards your preferred path.