Connect or Disconnect Meta Lead Ads

Connect your Mailchimp account to Meta Business Suite with Mailchimp for Meta Lead Ads. This automatically syncs customer leads who have responded to your Meta lead ad forms across Facebook, Messenger, and Instagram into your Mailchimp audience. You can customize the connection with specific Meta accounts and lead ad forms and Mailchimp audiences. You can also choose the subscription status the leads sync to Mailchimp as.

In this article, you'll learn how to connect and disconnect Mailchimp for Meta Lead Ads.

Before you start

Here are some things to know before you begin this process.

• You’ll need a Meta Business account with at least one lead ad connected to it.
• You’ll need to decide how the integration syncs your leads. Check out About Your Contacts for more information about subscribed and non-subscribed contacts.

How it works

To begin, you'll sign in to your Meta and Mailchimp accounts. Next, you'll choose the specific Meta account, the lead ad form, and the Mailchimp audience you want to connect‌ with. You'll also decide whether to sync your leads as subscribed or non-subscribed contacts. Lastly, you'll map the data fields from your Meta lead ad form to the Mailchimp fields used in your audience.

Once your Facebook or Instagram account is connected, any leads who fill out your lead ad form will be automatically added to your Mailchimp audience. Syncs happen regularly, usually about every 15 minutes.

Connect Mailchimp for Meta Lead Ads

To connect Mailchimp for Meta Lead Ads, follow these steps.

1. On the Meta Lead Ads page in your Mailchimp account, click Connect.
2. Review the connection steps and click Continue.
3. Sign in to your Meta Business account.
4. Review the permissions you’ll be granting to the integration. Confirm the account you’ll be connecting to and click Continue as….
5. Review the connection details and click Next.
6. On the pop-up window:
   • Select the specific Meta account, Meta lead ad form, and Mailchimp audience you want to connect‌ with.
   • Map the fields in your lead ad to the corresponding field in your Mailchimp audience. Email addresses are automatically mapped.
   • Select the check box to confirm you understand the rules for subscribed contacts.
7. Click Sync now.

Nice! We’ll begin syncing your Meta leads to your Mailchimp audience.

Manage Mailchimp for Meta Lead Ads

Once you've connected your accounts, you can view the integration details, manage settings, and take advantage of Mailchimp's features to grow your audience and connect more deeply with your customers.

To manage your Mailchimp for Meta Lead Ads integration from your Mailchimp account, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click Meta Lead Ads.
3. On the Manage Meta Lead Ads page, you'll find your integration stats, such as your linked lead ad forms and where to view your leads.
4. Review our recommended next actions and click to learn more about what you can do with Mailchimp. For example, use a flow template to share exclusive content with Meta leads.

Next steps

Once you’ve connected your Meta and Mailchimp accounts, find out what Mailchimp has to offer with these guides.

• Design an Email with the New Builder
• About Marketing Automation Flows
• Getting Started with Segments

Disconnect Mailchimp for Meta Lead Ads

To disconnect Mailchimp for Meta Lead Ads, follow these steps.

1. Click Integrations, and then choose Manage.
2. Click Meta Lead Ads.
3. On the Manage Meta Lead Ads page, click Manage app and choose Disconnect.
4. On the pop-up, type DELETE and click Disconnect now.

That's it! You’ve successfully disconnected Mailchimp for Meta Lead Ads.