About Website Reports

Your website report measures your website performance and includes metrics like pageviews, signups, and the conversion rate for e-mail marketing subscriptions. Use data from your website report to monitor traffic and learn how visitors interact with your site.

In this article, you'll learn about the data included in your website report.

View a report

After you publish your website, we'll start gathering data as people visit and interact with your website.

To view your website report, follow these steps.

1. Click the Website icon.
   
2. Click Reports.
   

Read on to learn what you'll find in your report.

About your report

When you open your report, you'll see your website's name and audience along with your reporting data. Use the Range drop-down to specify the time span you’d like to review.

If you delete your audience or your website, your report data will also be deleted.

All statistics

Here's an overview of what you'll find in your website report.

• Subscriber Conversion Rate
  Percentage of people who viewed your website and subscribed.
• Subscribes
  Number of times the submit button was clicked on your website's signup forms. This metric is available for any website that uses the signup form section.
• Pageviews
  Total number of times your web pages have been viewed. This includes visits from people who aren’t in your audience, multiple visits from the same people, and visits to individual pages of your website by the same visitor.
• Unique visits
  The number of people who viewed your website for the first time.
• Performance graph
  Shows a visual representation of total visits to your website. The displayed time frame can be changed between daily, weekly, and monthly. This graph appears when we have enough data to generate it, and your website has been published for more than 48 hours.
• Pageviews by page
  This table will show the pageviews for each individual web page associated with your account. You can use the drop down menu to view the data as a table or bar graph.

To view unique visits and conversion rate, you’ll need to enable Track with Mailchimp in your website settings. To learn more, check out Track with Mailchimp on Landing Pages and Websites.