Translate Signup Forms

We provide translation tools for your audience's signup forms and response emails, to help you attract more subscribed contacts. Change your form’s default language settings, create a custom translation, or use auto-translate to detect someone's language based on their web browser settings.

In this article, you'll learn how to translate your signup forms and response emails.

Before you start

Here are some things to know before you get started.

• This article is about how to translate your signup forms and response emails. If you need to, you can also translate your embedded form code or translate content in your emails.
• When you translate to Arabic or Hebrew, our system will automatically change the text direction to right-to-left.

Set a default language

Mailchimp’s signup forms and response emails are English by default, but you can change the default language to suit your audience. Choose from one of our 51 supported languages, and we’ll translate form field placeholders, alerts, signup button, and most other text.

However, if you change the wording of the default text or a form field label, you'll need to translate it manually. For example, if you want to translate the form and you've changed “Address” to “Postal Address,” you'll need to translate "Postal Address" yourself.

To change the default language of your signup forms and response emails, follow these steps.

1. Click Audience, then click Signup forms.
2. Scroll to the Form builder tile, then click Manage forms.
3. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
4. Click the Translate it tab.
   

5. Click the Set default language drop-down, then choose a language for your forms. We'll use this language for all the forms and response emails associated with this audience.
   
   If your language isn't supported, manually input translated placeholder text in each field.

6. Click Save Translation Settings.

• The hosted forms and the unsubscribe page will be displayed based on your customers browser language preferences.
• For SMS programs, the business information that shows up on the unsubscribe landing page is pulled from the business details you share when filling out the SMS marketing application.

Edit default translations

When you change the default language of your signup form, you can edit the provided translations as needed.

To edit any of the default translations we provide, follow these steps.

1. Click Audience, then click Signup forms.
2. Scroll to the Form builder tile, then click Manage forms.
3. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
4. Click the Forms and response emails drop-down, then choose the form, landing page, or response email you want to edit.
5. Click the Translate it tab.
   

6. Click the Set default language drop-down, then choose a language.
   

7. Each of the form's phrases appears in a table next to its English equivalent. Click any field to edit the translated version.
   

8. Make your changes, then click Save Translation Settings.

If you make errors or change your mind, click Reset defaults to revert to the new language's default phrases.

Translate form field labels

The field labels on your signup form include Email Address, First Name, and Last Name, and any others you add on the Build it tab. To translate these field labels into another language, you’ll have to edit them manually in your audience settings.

Enable auto-translate

The auto-translate feature detects a visitor's browser language and displays the correct translation of the signup form by default.

To enable auto-translate, follow these steps.

1. Click Audience, then click Signup forms.
2. Scroll to the Form builder tile, then click Manage forms.
3. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
4. Click the Translate it tab.
   
5. Check the Auto-translate checkbox.
   

This setting applies to all forms and emails associated with this audience, so you don't need to make this change on every form and response email.

Supported languages

Here are the languages you can choose in the Translate it tab.