This is insane that it's that complicated to find and change. I've been using QB for 20 years, and still had to look this up. Should be on the main menu.

Hello 1235465,

This is how our product engineers designed to set up the fiscal year in QuickBooks Desktop. 

I'm going to forward this feedback to our product engineers so they can take a look at this. The fiscal feature in the main menu might have a chance to be included in the next product update.

For the meantime, you may consider adding the My Company in the Favorites menu. Please see the steps below:

1. Go to Favorites in the main menu.
2. Click Customize reports.
3. From the Lists column, 
4. Look for My Company and click Add at the center to add this in the Chosen Menu Items.
5. Click OK.

The My Company will be listed in the Favorites menu. Also, you can go to the View menu and click the Left Icon Bar to show this preference.

Just tap on me whenever you need help with QuickBooks Desktop.