I'll add some information about showing sales price on estimate.
Currently, the sales price per item isn't seen in the estimate window or form. Only the total price of each unit (sales price x quantity) can be shown for now. You're correct that it only shows our cost and total sales price with markup.
In the meantime, you can follow the steps shared by my colleague, CharleneMae_F. By changing the column name to a more specific one like, for example, total unit price or unit total cost.
I understand how the column you're looking for is beneficial to your estimates. We take your insights as a guide on which area of the product we should improve. I’ll submit feedback on your behalf about this feature for consideration in future updates. You can also submit a feedback by going to the Help menu and then select Send Feedback Online for Product Suggestion.
For the latest features being worked out, please visit the QuickBooks Blog page. It also displays news updates related to the QuickBooks product.
If there’s anything else I can help you with customizing templates, feel free to place a comment. I’ll be right here ready to help. Have a good one.