The accounts and items you carry over to start a new business are your starting balances.
Create the accounts and inventory items you need, and for each one enter the starting value on the account screen or the starting qty and value on the inventory item screen. Be sure you are entering the actual current balance or qty/value actually on hand.
When you are finished QB will have used Opening Balance Equity as the offset account for all the entries. Use a journal entry and move the balance out of OBE and into owner equity