If it is Payment, because you are allowing them to pay over time, you would have already been managing the initial buyout and posted an Other Asset balance = owed to you. Then, their Payment is part of the Other Asset, + any interest you charged them which is the only Income part to you.
If this is all the one transaction that is the sale, completed, then it is income, as it reflects the difference from Actual assets sold minus liability assumed.
Nothing here is COGS. Good will is an Intangible asset. There is no Cost for it.