Thank you, the learning curve is real. I'm still in the beginning stages of my business @EmilyCowan but I'm learning. Staying in alignment with my core business message/service for me is about establishing brand standards from the beginning. At some point, there will be a time when we have to take a look back and say this is what we came to do, especially during rapid growth. It's really the way my business will hold me accountable alongside my trusted counsel. In regards to branching out, I'm thinking about tangible products and learning labs which help to create opportunities for other women.
Love the way you're thinking, @ElaineTay-TGW! Establishing a strong brand standard from the get-go not only helps you keep your business on track as it grows but also helps you maintain an authenticity that customers will appreciate and respect.