August 15, 2017 12:59 PM
2nd -- attend with the specific intent of building rapport. People (most, at least) don't like to be "sold to" ( so "can" the Q's that focus on the features & benefits of your product &/or service ) - they want to buy, and have the control in the (potential transaction. You are there to build relationships. My blog post -> https://innovatenewalbany.org/entrepreneur/educational-phases -entrepreneurship-create-sustain-success/ <-- delves into this a little more. Being friendly is a must - if you aren't feeling your best, its a far better choice to sit out the event, and work on something in your "back office" ( financials, etc ) than attend, and not put on your best face by seeking to serve, to listen, and to add endless value.