@befferk: I think the reason is they want to promote the heck out of QBSE (which I have very few customers that would fit that program). Simple Start is just cheap and very, very basic. It does work for a few of my customers.
My guess is Intuit wants to promote Essentials and of course the "big dog" QBO Plus.
But that is pure speculation on my part.
Lynda :)
