This is an awesome article! I am currently in the growth phase. I have been gaining a great deal of clients via word of mouth (this is without asking for referrals). I am not sure why but I get so nervous when it comes time for me to ask for a referral or a review from a client. Clients will actually write me letters, emails, and text messages of praise for my work, again, without me asking. Trying to get over the hump of asking for compliments for my work. I kind of feel like doing a job well is a part being a business owner. Why would I not do it well? Especially when the goal is customer retention.