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This is brilliant!  Let's face it, we are accountants or bookkeepers.  We are not marketers.  We are good at what we do, but we aren't good at everything.  I've been a Business Improvement Consultant for many years, having set up Quality systems and broader Business Management systems for businesses of all sizes and categories.  I'm very much into processes and their overall effect on the efficiency and effectiveness of the business.

I'm no good at marketing.  I've never understood it - probably because I'm too 'black-and-white', which helps me do what I do best.  I need to be more pragmatic to understand marketing, so any help like this is gold for me!

Thanks, Jess.  I'll go through this again later (when I'm not babysitting my grand-daughter) and do something about my son-in-law's cleaning business that I'm helping him with.

Maybe this will help you understand where I'm coming from with my other comments elsewhere. :smileywink: