Good day, @Rich Burchill CPA,
These programs are designed to help small business owners manage and optimize their businesses. You can provide QuickBooks product support, implementation, set up and/or consult them. You can also publish your profile to clients who are looking for a QuickBooks-certified accounting pro.
Should you need anything else please let me know and I'd be glad to provide the information you need. Thank you and have a great day ahead.