Click to watch and then post your comments and questions below!
Cheers & Big Mo! J.
Good Morning. I have done my homework about my target audience, however I'm having trouble marketing to them, any advice is welcomed.
Air Conditioner Owners Tend to be older and wealthier
–Affluent Empty Nests (1M Households)
–Accumulated Wealth (448K Households)
–Conservative Classics (760K Households)
Hey Ana! So glad to see you here today!
What are you doing now to reach your target audience?
Great video, Julie. I am here because I work far too much (too many hours) and I need a life!
I'd like to make more money so I can hire more people. I want them to do the day to day bookkeeping stuff. I have been doing this since the late 80's. Business started in 1999. The business is growing leaps and bounds. I want to tackle the harder stuff I have learned over the years and guide my staff to grow this business. I see big opportunity here.
I don't think I have a target client. Although, most come to me because they have a mess. Can that be my target? :catwink:
Note: I edited my answer to expand on exactly what I need.
Thanks so much Julie for your energy and enthusiasm! I feel excited already!
My question is that, my company (Sojourn Box) offers more product based than serviced based options in my business model. How can I adapt or implement more of the service based model into my business?
Hi Joanna and I'm so glad you're here! :)
Tell me more about your product and we'll see what we can come up with...
75% of our customers come from me (networking) , the rest is Google ads, social media, email marketing. What has not given us a return is direct mail, city magazines.
I have been fixing messes too and I thought that would be a good niche, but it hasn't worked that way... I fix their books and then they go back to their regular practice :/
Being a "Mess Fixer" is good because you can charge a premium for that! However... see my other response to you to start moving towards the real gold... :)
I am see the same thing sometimes, @CarlaMurillo. I try to give them a good hand holding along the way and then remind them to do what they do best and be paid more than what they pay me to do it. Some people never change, however.
I am starting to think I should charge more for the messy ones. Doubt I could add a zero though.
"Mess Management" is definitely worth more Lynda! ;)
Are you dialed in on your best customer profile? That is where the gold is...
I curate gift boxes featuring local artisan products (culinary/apothecary) on the west coast. Each one comes with a guide to the area with an insider's perspective, local music and art to that specific desitination/curated box. My bread and butter is corporate gifting, but do offer one offs as well as researching the possibility to grow into a subscription based model.
Looking forward to your insight!
Many thanks Julie!
Your business sounds interesting :) What's the name of it so I can follow you, perhaps on LinkedIn or Facebook?
Thanks Carla! Truly appreciate that!
Sure thing! My business is called Sojourn Box (website/linkedin/facebook all listed under such).
What about yourself? May I ask what business you are apart of? :)
I do bookkeeping, accounting and business consulting :) And I always like to have ideas of different services/products in case my clients ask.
That's wonderful! I always like to keep people like you close by for QB and tax assistance! :)
The good news is that your business has a recurring revenue model which puts you way ahead of most. I would stay focused on that for now, and down the road, you could create a course on how to create a "box subscription business" and as a second revenue stream...
@lynda, I wanted to circle back to your question...
Is there a consistent industry / client type that you have been working with AND do your best work with?
Looking for those threads will help you start to identify your target client.
Regarding hiring, do you have people on your team now?