Don’t be scared about the prospect of marketing your business online. It’s really not as hard or time consuming as you think. You’ll have to put in some time upfront to get things up and rolling, but once you’ve got a system into place, you just have to keep the wheels rolling.
What’s great about social media for accounting and other professional services industries is it can propel you to thought leader/expert status in a very short period of time. Read the full article written by Sandi Smith.
Being one of the first accounting firms in Malaysia to move my business online has opened the door for me to act as an advisor for fellow accounting firms in the industry which are looking to make the same move.
Abraham Lincoln said, “The best way to predict the future is to create it.” Who knew just how true that would be today – some 150 years later? Firms that adapt and respond to market changes at speed will always outperform those that do not. However, adapting takes commitment, a willingness to embark on a steep learning curve, and most importantly, time, effort and resources.