March 7, 2016 For Accountants en_MY A decade ago, having a strong brand was all about unity. As long as your accounting firm’s visual identity and communications were cohesive your brand was considered effective. https://quickbooks.intuit.com/cas/dam/IMAGE/A2mWAJ5Uu/6af0b4412a4c30783a08383d0aba0a801.jpg https://quickbooks.intuit.com/my/r/for-accountants/the-value-of-building-a-connected-brand The Value of Building a Connected Brand
For Accountants

The Value of Building a Connected Brand

John Pathrose March 7, 2016

A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.

Fast forward to today’s digital economy and a unified brand presence is simply not enough— brands need to be connected.

A firm with a connected brand not only serves clients— but also engages and builds loyal relationships with them, differentiating itself in the process.

Read the rest of this article written by Darren Root. Download it here.