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Is buying a franchise the right move? 10 things to consider

Buying a franchise can be a quick way to become your own boss, but it's not for everyone. See how it stacks up against starting a business from scratch.

What Do Entrepreneurs Do?

Entrepreneurship takes vision and operation. The common characteristic of successful entrepreneurs is grit: equal parts determination, ingenuity, and laziness (shortcuts)

The New Entrepreneur’s Guide to the Perfect Workday Routine

If you run a home-based business, creating a schedule can be hard. But it's crucial if you want to be productive. Follow these tips for a great routine.

Creative Ways To Test The Market Before Launching A Product

If you're launching a product, a market failure can be very expensive. Use these 5 resources to lower the risk before a product gets in front of customers.

Acknowledging and Overcoming Fear as an Entrepreneur

In business, dealing with fear is as common as starting a company. Learn 4 types of fear entrepreneurs face and how to overcome them.

VIDEO: How Your Business Can Benefit From a Mentor

When it comes to building your business, you don't have to go it alone. Learn how 4WT Media's John Trefry built his business with the help of mentors along the way.

Small Business Insights From Fictional Characters

It's said that all good fiction is just philosophy in disguise. This can also apply to bad fiction.

Small Business Failure Rates: An Optimist’s View

While stories may have you believe startup failure is inevitable, my experience has taught me otherwise. Here are lessons I've learned along the way.

Changing Demographics Create Opportunities for Entrepreneurs

Little attention is given to the over-50 market and it is assumed that, once consumers hit age 65, their marketing preferences don?t change. Big mistake.

5 Business Lessons I Learned While Running a 5K

While in a recent 5K race, I realized that running a race is a lot like running a business. Here are 5 growth strategies that came to mind while on my trek.

The Key to a Successful Business? Question Everything.

How to start a service business: 11 steps on the path to success

If you have a special skill or area of expertise, a service business could be for you. Determine the unique services you could provide to your customers.

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