Despite having a great idea for a new product or service, and even after thinking of the serious stuff—structuring, compliance & licensing, fundraising and finding the right office, just to name a few—starting up can be pretty overwhelming. Business plans, while quintessential for any business, can’t predict everything. Even the most prepared of entrepreneurs have unforeseen challenge that can be incredibly discouraging, breeding grief and lots of undue second-guessing. Even if they don’t need to, many end up asking themselves again and again, “Am I ready?” While those moments can first appear daunting, sometimes they turn out to be blessings in disguise.
As Yoga Nest owner Sara Falugo explains, transitioning from a yoga student to a yoga business owner took some getting used to. Located in the vibrant heart of Los Angeles’ Venice Beach, Yoga Nest offers a variety of classes and workshops all geared toward physical and mental well being. This well-being, however, was difficult for Sara to personally achieve when she started running the studio herself. In her business’ early days, she faced an unforeseen reduction in her studio space, which she thought spelled certain doom. Instead, she turned the challenge into an opportunity.
Sara was able to turn an obstacle into an opportunity for improved customer engagement. It’s that kind of ability to pivot when things don’t go your way that allows businesses to endure and grow. After all, all businesses, regardless of their size, end up encountering unforeseen problems, especially during the startup phase. Whether they’re physical ones like Sara’s, or financial ones experienced by small businesses all over the world, do what you can to make that challenge work in your favor. Besides, at the end of the day, there’s no greater feeling than the one you get when overcoming the challenges that stand between you and your dreams.