Sometimes it seems as though podcasts were invented with small-business owners in mind: They provide free, on-point information you can absorb while commuting, running errands, or working out at the gym. Since the biggest time-consumption challenge with this new(ish) medium is figuring out which ones to listen to, we compiled this list of six top podcasts to help you master key management and entrepreneurial skills:
A solid podcast in which hosts Merlin Mann and Dan Benjamin discuss every aspect of business leadership and company culture you can think of, plus a few dozen that leave you saying, “I never would have thought of that, but I’m so glad they did.” Beyond the helpful information, small-business owners will appreciate the sense of camaraderie in this conversational show. It’s clear both have been there, and are bringing that hard-won experience straight to listeners.
Peter Clayton’s interview show features authors, coaches, and A-list experts in everything from hiring to marketing to productivity. Though listening to the entire catalog might be daunting, you can easily pick the episodes that teach what you want to learn and use this as a series of 100-level business courses.
Everything from time hacks to calendaring to basic social engineering comes up in productivity coach Stever Robbins’ 2-to-5 minute podcasts, which promise to teach you to work less while doing more. What really sets this podcast apart is the humor, from hyperbolic satirical descriptions to putting ideas in the context of marshaling a world domination zombie army.
Don’t let the informal feel of John Wall and Christopher Phenn’s conversation-style podcast about everything marketing from current trends to step-by-step instructions fool you. Week by week, they not only keep you in the know about what’s working and what’s overdone today, but they also have great side conversations that can change the way you think about your marketing messages.
Fair warning: This one’s not for everybody. The subject matter is dry, and Steve Bragg’s admittedly expert presentation style does little to alleviate the fact. That said, it’s one of the simplest and most concise presentations of accounting, budgeting, and finance advice on the web. Scroll through the episode list for the topics you need help on, or just subscribe to build your general knowledge of these small business essentials.
It’s easy to let your focus on business keep you away from the personal and professional development that keep you qualified to captain your ship and lead your crew. Michael Hyatt’s podcast on goal setting and personal growth is a 30-minute, weekly shot in the arm of both motivation and specific tools.
The podcasts presented here on this list are for audio-only programs to save you time. That said, a quick search on YouTube will bring up hundreds of videos on everything from how-to tutorials to high-level discussion of general and industry-specific business strategy.