A graduate of the Master of Professional Writing program at USC, April Maguire has served as a writer, editor and content manager. Currently, she works as a full-time freelance writer based in Los Angeles.

sales

A Small Business Guide to Turning Leads Into Sales

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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finding-funding

Does Your Small Business Need a Line of Credit or a Traditional Loan?

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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structuring

Protect Your Personal Assets: How Your Business Can Lose Its Liability Protection

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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financial-management

Monitor Your Business’ Health: 3 Ways to Track Liquidity

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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loans

Pros and Cons of Accepting Loans From Friends and Family

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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financial-management

How Do Interest Rates Affect Your Small Business?

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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taxes

What Happens When Your Business Owes the IRS Money?

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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financial-management

Understanding Solvency Ratios

It’s no secret that today’s consumers are savvier than ever. In fact, a recent study shows that between 30% and 50% of leads a business receives are not yet ready to buy. As a result, businesses must put increased effort into turning prospective and one-time purchasers into long-term, loyal customers. To accomplish this, businesses must focus […]

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