Katherine Gustafson

Katherine Gustafson

Katherine Gustafson is a freelance writer based in Seattle, Washington.

marketing

Converged Business and the 4 Cs: Keys to Marketing in the Internet Age

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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marketing

Why You Should Pay Attention to Referral Marketing

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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products-and-manufacturing

How to Use Makerspaces to Spark Creativity and Start Manufacturing

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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online-advertising

Apply This One Essential Advertising Principle To Sell Your Product Right

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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business-profiles

A Craft Bathtub Maker’s Advice on Running an Artisan Business

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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online-advertising

Want to Go Viral? Look at Age and Gender

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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business-profiles

How Lima Peruvian Food Stays Lean and Flexible to Drive Success

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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business-profiles

Amagansett Sea Salt Co-founder on Building a Business Born from Nature

Marketing is shifting rapidly into the online space. Social media and blogging are de rigueur. Email marketing is essential. But ignoring offline engagement can stunt your ability to reach all your customers and prospects. Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement to yield […]

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