Katherine Gustafson

Katherine Gustafson

Katherine Gustafson is a freelance writer based in Seattle, Washington.


10 ways nonprofits can boost donations, according to a new survey

QuickBooks Advanced surveyed 2,000 individual nonprofit donors throughout the U.S. and highlighted 10 ways nonprofits can better connect to individual donors and raise their retention averages.

How to create, manage, and lead a nonprofit board of directors

Every nonprofit should have a board that's an asset to the organization instead of a liability. Read on for some practical advice to make sure your board starts off on the right foot.

Why a good work culture is essential for client-focused businesses

Learn why crossing the "cultural chasm" is so important for client-focused businesses and how good work culture influences your bottom line.

How construction innovation can lead to more effective recruiting 

New innovations in construction tech have the power to change the industry's recruiting issues. Learn how to incorporate these shifts to hire the best candidates.

What women in construction want from their workplaces

Learn how the construction industry is changing to become more inclusive as women take a larger role in the workforce. We asked women in construction how the industry can do to improve recruiting efforts.

A Craft Bathtub Maker’s Advice on Running an Artisan Business

Selling high-end niche products like these requires targeting a specific type of customer and insisting on astronomical prices.

Want to Go Viral? Look at Age and Gender

How can businesses create digital marketing material that is most likely to go viral? The key is evoking specific emotions that make people want to share

How Lima Peruvian Food Stays Lean and Flexible to Drive Success

From Food Truck to Catering to ... Whatever Comes Next

How to Boost Profits by Retaining Customers

A mere 5 percent increase in customer retention can translate to a bump in profits of between 25 and 95 percent. Inspire your customers to keep coming back.

Founder of Online Kids’ Shop on How to Succeed in Resale

Why and How to Attract and Retain Young Talent

It is becoming increasingly important to attract and retain young talent. Learn how to recruit and engage these up-and-coming young professionals.

Popcorn Entrepreneur Markets the Flavors of Childhood

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