Katherine Gustafson

Katherine Gustafson

Katherine Gustafson is a freelance writer based in Seattle, Washington.

Latest

Wunderlist: One of Our Favorite Listmaking Apps

Using Handwritten Thank-You Notes to Distinguish Your Business

How My Pet Chicken Reaches Its Flock

Converged Business and the 4 Cs: Keys to Marketing in the Internet Age

Marketing guru John Jantsch, author of Duct Tape Marketing and The Referral Engine, advises integrating offline and online engagement...

Why You Should Pay Attention to Referral Marketing

Referral marketing is an underappreciated means of reaching new customers and potentially increasing sales.

How to Use Makerspaces to Spark Creativity and Start Manufacturing

The Maker movement is taking the world by storm, allowing people from all walks of life to start inventing innovative new tools and products.

Apply This One Essential Advertising Principle To Sell Your Product Right

The most effective way to sell the pen is to create or tap into a need or desire for it.

Amagansett Sea Salt Co-founder on Building a Business Born from Nature

Steven and Natalie Judelson turned their passion for making sea salt at their home on Long Island into a business, focused on distilling the essence of the seaside.

How to Build Your Brand in Unlikely Places

Why and How to Use Email Marketing

According to a recent survey, email marketing drives awareness, acquisition, retention and conversion. Get tips for how to use email marketing.

Financial Resources for Women- and Minority-Owned Small Businesses

5 tips to become a paperless small business

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