Lee Polevoi is a business writer specializing in the challenges and opportunities facing small business.
How to identify your target audience in three steps
Attracting customers is critical to the success of your business. Learn how to identify your target audience by creating a customer profile and more.
How to run a business and avoid the pitfalls of new ownership
Hiring, Recruiting and HR
6 Tips for Cost-Effective Subcontracting
Subcontracting is a cost-effective option for businesses in times of high demand.
4 Social Media Mistakes Every Business Should Avoid
5 Ways to Track Your Competition
Learn the five steps every small business can take to get a clear picture of what their competitors are up to. Understand your competitive landscape.
7 Ways to Stop Procrastinating Right Now
Management and Training
5 Tips for Becoming a Better Listener
Growing Your Business
How to Get Employees to Share Ideas to Grow Your Business
Healthcare and Benefits
The Business Benefits of Providing Snacks as an Employee Perk
Surprise Your Customers to Build Loyalty
These five surprise-and-delight strategies help you go beyond customer expectations, set your company apart from the competition and build customer loyalty.
Online and Digital Products
What to Do Before Launching a New Product
6 Mobile Marketing Tips for Your Small Business