Suzanne Kearns

Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

money

How to Find the Sweet Spot When Setting Prices

Price setting involves various factors, from analyzing and predicting consumer behavior to more pragmatic approaches like pricing a product in line with the competition, regardless of the differences in perceived value. Whichever method you use, one thing is clear: The way you set your prices will greatly determine how profitable your business becomes. Simply guessing […]

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marketing

How to Create a Digital Media Kit

Price setting involves various factors, from analyzing and predicting consumer behavior to more pragmatic approaches like pricing a product in line with the competition, regardless of the differences in perceived value. Whichever method you use, one thing is clear: The way you set your prices will greatly determine how profitable your business becomes. Simply guessing […]

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