Lindsey Laurain founded ezpz with one thing in mind: making mealtime with kids easier and less messy. As a mother of three boys, she needed to find a solution to the grueling task of cleaning up after supper. And the original ezpz Happy Mat was born.
With years of experience in the corporate world and an MBA, Lindsey was probably better prepared than most entrepreneurs when she first started up. But it didn’t take long to figure out that she couldn’t do it alone.
No matter how much schooling and work experience she had, it did little to prepare her for managing the books of her own company.
Here’s a quick peek into Lindsey’s story and how she found a trusted advisor in her company’s accountant.
From Idea to Product
It all started with a casual comment from Lindsey’s husband Brad during dinner with their three rambunctious boys. “Someone needs to create something that kids can’t toss and throw,” Brad lamented.
For Lindsey, a self-proclaimed neat freak, this was a eureka moment.
“There were numerous pieces required for mealtime,” she said. “And they would usually end up on the floor. The placemat would be chucked; food would be everywhere. It looked like a warzone.”
As the parents who were tasked with cleaning up this warzone, Lindsey and Brad needed to find a solution. “We were fed up,” Lindsey said.
After conducting some research, Lindsey and her husband realized there wasn’t a solution on the market, so they vowed to create their own: “We wanted something that suctioned, and we wanted something that was visually appealing, not only to create a fun mealtime experience for the kids, but we also wanted something for mom and dad, grandma, any caregiver, a product that doesn’t drive them insane.”
The result was the ezpz Happy Mat, a smiley-faced, all-in-one placemat and plate that captures kids’ messes, one that suctions to the table and is nearly impossible for tiny hands to tip over.