3. Get social with social media
Social media initially began as a great way to stay in touch with old friends, but in recent years, social media has become an effective marketing and sales tool for businesses looking to engage in direct sales.
When starting a direct sales business, people usually turn to their close networks, like friends and family, to get off the ground. It can be a great way to begin your business, but it’s not sustainable.
With social media, you can expand to a greater market. Social media can help you create business pages, post high-quality photos and updates, collect feedback from customers, and more importantly, build a community.
Community helps you build trust and authority. Your goal is to have consumers engage with your business because it’s a sign of a credible business operation. It works because we tend to trust businesses who have a strong connection with their customers.
Additionally, social media enables businesses to keep in close contact with members of their sales teams. As a direct selling business, you can use social media to send your employees a quick reminder about an upcoming product promotion, which can help you increase sales. Better yet, social media can be leveraged to communicate directly with consumers about new offers.
If you want to be successful with social media, it’s important to choose the right platform. For example, Pinterest is a great platform for a product-based business to showcase goods in an artistic manner. Instagram, with two billion monthly active users, is also a major platform to showcase your products and build a connection with consumers.
Both service and product-based businesses can use Twitter to post spur-of-the-moment updates and advertisements that are likely to be read — and acted upon — quickly, while Facebook can help you build a central community.