As with any holiday/ sale season campaign, Black Friday and Cyber Monday are successful because participating businesses employ powerful psychological triggers such as urgency and scarcity to cause a spike in sales.
One way to maximize the impact of urgency and scarcity is to build anticipation around your sales before the weekend. Create teaser videos, build on the notion of exclusivity, use content to fan curiosity around your products but keep from divulging all the details of the sale until the day it begins.
Creating hype is an effective way to make sure you get off to a great start for Black Friday and is also a powerful marketing tool. If your campaigns are eye-catching and interesting enough, word-of-mouth referrals with increase, with the possibility of even going viral- every business owner’s dream.
2. Collect Pre-orders
If you have the contact details of your previous or existing customers or prospects that have expressed interest in your products before, a clever way to make sales before the weekend even begins is to employ a pre-order strategy.
A pre-order is when you list an item on your website or in your store that hasn’t been manufactured yet, or that isn’t on sale yet, but will be launched at a certain date or time (Black Friday and Cyber Monday). By allowing pre-orders on a product, customers can pay a deposit or pay the full amount for the product in order to reserve it before it’s available, so they know it won’t sell out and also will receive the product as soon as it launches.
Tools such as TradeGecko’s backorder management functionality can help your business place and track pre-orders with suppliers effectively while having visibility into your available stock across multiple locations. A good pre-order strategy can can help you generate buzz and build momentum before your launch, gage the market demand for your product and, most importantly, lock down early sales to fund production or future marketing campaigns.
3. Optimize for mobile