February 21, 2018 Growing Your Business en_US Figuring out new ways to keep your small business growing is something that entrepreneurs love to discuss. With so many interesting software tools available it's helpful to reach out to the business community and learn about the smart ways people are mixing things up to find their own recipe for success. https://quickbooks.intuit.com/cas/dam/IMAGE/A1dzaLPwa/5a43f46ef9d1d80ed2baf5306234bb3a.jpg https://quickbooks.intuit.com/r/growing-your-business/recipeforsuccess-software-tools-small-business #RecipeForSuccess: Software Tools for Your Small Business
Growing Your Business

#RecipeForSuccess: Software Tools for Your Small Business

By QuickBooks February 21, 2018

#RecipeForSuccess: Choosing Tools to Support Your Small Business’s Success

Figuring out new ways to keep your small business growing, the critical ingredient for success, is something that entrepreneurs love to discuss. According to the American Marketing Association, 77% of small businesses planned to invest in growth strategies in 2017, with 18% investing in software, cloud software, and other IT systems in 2016. According to Michael Fauscette, G2 Crowd’s Chief Research Officer, technology has helped level the playing field for small businesses. “Small businesses face the same business challenges as their medium and enterprise competitors, but do so with unique resource constraints,” he says. “Faced with these constraints, the growth-oriented small business often turns to technology as an equalizer.”

With so many interesting tools and cloud-based software available to business owners today, it’s helpful to be able to reach out to the community and learn about the smart ways people are mixing up the available tools to cook up their personal recipe for success. With software and tools as the sous-chef, entrepreneurs are able to sharpen their creative knives and stay focused on their main course – their offering.

Business Prep Work

There are some foundational ingredients that every entrepreneur needs to focus on and prep before getting distracted by testing new tools. There is a lot of planning that goes into defining what success will look like for your business. As Dave Anderson from Recruiterbox writes, “running a startup is a lot of work. It takes commitment, detailed planning and a great deal of time and effort.” At the beginning of your business, put a great deal of time and effort into:

  • defining your purpose
  • crafting your expert offering
  • understanding your target market

Create, mix, and allow these elements to rise and create something special for your business.

Creating Your Tool Kit Recipe

Once your business is simmering and cooking along, start to sprinkle in tools and software to keep improving your entrepreneurship flavor. Small businesses tend to run into similar problems concerning cash flow and talent as they’re growing. This is where software can have the biggest impact on businesses. According to a study from the U.S. Bank, cash flow problems cause 82% of businesses to fail. With this shocking number, it’s easy to see why we’re so passionate about making smarter accounting tools for small businesses at QuickBooks.

By investing in the right software that automates some of the administrative heavy-lifting CEOs often have to handle, their time is then freed up to focus on solving bigger business problems therefore driving more value to their bottom line and keeping such an important workforce open for business.

We spoke to a lot of small business owners recently about what their recipe for success looks like. They shared a lot of tools and sage advice about how to keep the cooks in the kitchen and taste the delicious flavor of entrepreneurial success.

#RecipeForSuccess: Cooking Up Your Small Business Tool Kit

Running a startup or a small business is a lot like creating your own secret sauce of talent, tools, and attitude to keep your business successful. Check out the tool ingredients below that our small business community recommended to help build your business’s recipe for success:


Use a dash, a pinch, and a sprinkle of tools where your business needs it most.


Human Resources Finance Time Management

  • Timesheets
  • Zenefits
  • Paychex

  • QuickBooks
  • TurboTax
  • Expensify

  • Toggl
  • Wise Time
  • RescueTime


Sales Automation SEO

  • Hubspot CRM
  • Salesforce
  • Mixmax

  • MailChimp
  • Hootsuite
  • Zapier

  • Google Analytics
  • SEMrush
  • Kissmetrics


Communication Projects Documents

  • Slack
  • Google Hangouts
  • Grammarly

  • Trello
  • Asana
  • Podio

  • Google Drive
  • ShareFile
  • Dropbox


Take your individualized ingredients and mix in a dash of motivation, a pinch of a positive attitude, and a heap of entrepreneurship to create success.


Kat Boogaard: GoSkills

Peggy Emch: Timesheets.com

Brian Beaudry: Point of Rental

Jennifer Pike: Metnova

Richard Roppa: Bento for Business

Lauren Hemingway: Insynq

Momina Sohail: EZOfficeInventory

Irene Tatay: Velocity Global

Karl Delossantos: Maker’s Row

Michael Carroll: Dean Bank

Rachel Jacobs: Pixc

Caroline Melberg: Small Business Mavericks

Jennifer Juo: Udemy

Karla Jo Helms: JOTO PR

Aimee Quemuel: Reach Local

Saher Naseem: TaskQue

Will Arbuckle: Next Insurance

Michael Grimmett-Norris: Celerant Technology

Nidhi Nair: QuestionPro

Hailley Griffis: Buffer

John Morris: Teno Blog

Erin Feldman: Write Right Words

Debra Jason: The Write Direction

Brandon Rafalson: Bizzabo

Mike Iwasiow: BookedIN

Kathi Watts: Gallop Web Services

Lisa Wells: lisarwells.com

Connor Gillivan: FreeeUp

Valerie Mellema: Words You Want

Michele Scism: Decisive Minds

Sam Sundsted: The SumAll Blog

Sara Sutton Fell & Emma Plumb: Work Flexibility

Brooke Saxon-Spencer: Belong Magazine

Jason Wilson: Strategy, LLC

Matthew Olson: Signalfire

Shianne VerNess: Triton Commerce

Chad Lane & Matt D’Rion: Worry Free Marketing

Geoff Ables: C5 Insight

Glenn Bradley: Big Hit Creative Group

Tim Smith: New Paradigm Marketing

Jasmine Sandler: Jasmine Sandler

Teana McDonald: 3E Connections

Nikki O’Keefe: REAL Trends

Divya Jetha: KaptureCRM

Luís Craveiro: LC Marketing World

Malla Haridat: Malla Haridat

Marsha Kelly: Best4businesses

Frederick Lane: Frederick Lane

Melissa Smith: The PVA

Jake Poinier: Dr. Freelance

Josh Horton: ProFromGo Internet Marketing

Are Morch: Are Morch

Ashley Weber: 216digital

Kathie Clark: Stahls’ Transfer Express

Brad Cartier: Hostfully

Randy LeJeune: Tiny Giant Web Solutions

Joshua Hays: New York Ave

Dave Anderson: Recruiterbox

Maryna Ivakhnenko: AltexSoft

David Reimherr: Magnificent Marketing

Matt O’Rourke: TapHunter

Raelyn Tan: Raelyn Tan

Annette Mason: Painted Lady Musings

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