Customers bring in revenue, and as a small business owner, you need all the customers you can get. But how do you do it, especially when you’re starting out? Brand new businesses often don’t have the budget for large advertising and marketing campaigns. That’s why you over-perform and over-deliver every chance you get. Consistently delivering stellar results is the best way to impress clients so that they refer you to others. Doing work that’s worth referring can give you the edge you need against bigger, more established competitors, and just may put you on the map of some big fish clients.
4WT Media founder and CEO John Trefry has worked with many big brands, including Google, AT&T and Netflix. As he explains, the way to land such top-tier clients is simply to be great at what you do. It also means treating treating every client you have with respect, whether they’re as big as Ma Bell or as small as the corner store. The stakes may be higher with larger clients, John says, but the work you put into the job should always be at the same level. When others hear about your consistent delivery of great results, those top-tier clients you want will come to you.