Stop what you’re doing and take a moment to dream with me. Imagine a world where bottles of beer arrive on your doorstep regularly, just when you need them the most. Imagine each bottle tastes just right, as if it knew, somehow, exactly what you need to satisfy those snowflake-unique taste buds of yours.
And now, stop imagining, because this can be a reality, if your doorstep happens to be in the UK. What sorcery is this? you ask. It’s not sorcery, it’s eCommerce.
Presenting Honest Brew, a craft beer retailer and subscription service that aims to make craft beer experts out of all of us. We spoke with Andrew Reeve about how Honest Brew is slowly but surely disproving the notion that you have to be a total beer geek to enjoy craft beer (no offense beer geeks, you’re cool too!).
The story behind the brews
On a night a few years ago in the UK, founders Frank and Andrew bonded over beers about their love of...beer. They started brewing their own beer and retailing several others. Frank and Andrew added a couple more specialists to their team, and Honest Brew was in business. They set up a retail website in 2014. Shortly after, they introduced subscriptions, and it all took off from there.