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Table of contents
Table of contents
As a small business grows, health insurance often becomes one of the first major benefits decisions an owner makes. It affects your budget, your ability to compete for talent, and how you manage payroll each pay period.
Choosing coverage means balancing what your business can afford with what employees need. A lower premium may help your monthly budget, for example, but a higher deductible could make care more expensive for employees.
This guide explains how employer-sponsored health insurance works, how costs are shared, which requirements may apply, and how to offer coverage to your team.
Employer-sponsored health insurance is health coverage offered through an employer, typically through a group health plan. The employer usually pays part of the premium, and employees pay the remaining amount.
The employer selects the coverage options available to eligible employees. Depending on the plan, employees may also enroll eligible dependents.
Some employers support individual health coverage through reimbursement arrangements instead of offering a traditional group insurance policy. These options include individual coverage HRAs and qualified small employer HRAs, discussed below.

Employers start by evaluating their workforce’s coverage needs and the business’s budget. From there, they select coverage, explain enrollment options, and manage the plan’s ongoing administration.
Consider employees’ locations, access to doctors, family coverage needs, and out-of-pocket costs alongside what the business can contribute. These factors help you compare plan types, provider networks, premiums, and deductibles.
Work with a broker or benefits advisor to confirm which Affordable Care Act (ACA) requirements apply. For employers subject to the ACA’s employer shared responsibility rules, this includes reviewing minimum essential coverage, minimum value, and affordability.
Eligible employees select from the coverage options offered and enroll eligible dependents. Plans that offer dependent child coverage generally must make it available until the child turns 26.
Employees generally have the following opportunities to enroll:
Clearly communicate when coverage begins, what employees need to submit, and whom to contact for enrollment help.
The employer pays its share of the premium directly to the insurance carrier.
For a fully insured group plan, the employer generally arranges payment of the premium to the insurance carrier, including any employee contributions collected through payroll.
When offered through a properly established Section 125 cafeteria plan, eligible employee premium deductions can be made pre-tax. This can reduce the employee’s taxable income and the employer’s payroll tax liability.
Work with your payroll provider, accountant, or benefits administrator to confirm that the plan is properly documented and payroll deductions follow its requirements.
Employers typically coordinate with their insurer, broker, or plan administrator to handle ongoing responsibilities, including:
Most small businesses choose from several common health plan structures. Here's how they generally compare:

Employers can also help employees pay for individual health insurance through a health reimbursement arrangement (HRA). The employer establishes an allowance and reimburses eligible expenses under the arrangement’s rules.
An ICHRA allows employers of any size to reimburse eligible individual health insurance premiums and other qualified medical expenses. Employers choose their contribution amount without a federal annual contribution cap.
Rules govern employee eligibility and how employers can offer an ICHRA to certain employee classes while providing group coverage to others. Employees generally cannot be offered a choice between an ICHRA and a traditional group plan within the same class. HealthCare.gov now refers to these as CHOICE Arrangements.
A QSEHRA is available to eligible small employers that aren’t applicable large employers under the ACA and don’t offer a group health plan.
Employers set a reimbursement allowance within annual IRS limits. Employees must maintain minimum essential coverage to receive tax-free reimbursements for eligible expenses, which can include health insurance premiums. Review the QSEHRA eligibility and contribution requirements before choosing this option.
Both arrangements require employee notices, documentation, and reimbursement administration. They can also affect employees’ eligibility for Marketplace premium tax credits. A benefits advisor can help you compare these options with traditional group coverage.
Employers and employees typically share the cost of employer-sponsored health insurance. The exact split depends on the plan the employer offers.
Many small businesses aren’t required to offer coverage under the ACA’s employer shared responsibility rules.
These rules generally apply to applicable large employers (ALEs): employers averaging at least 50 full-time employees, including full-time-equivalent employees, during the previous calendar year. Related businesses may need to be counted together when determining ALE status.
ALEs must offer coverage that meets applicable requirements or potentially owe an employer shared responsibility payment. Whether a payment applies depends on factors including the coverage offered and whether a full-time employee receives a Marketplace premium tax credit. Review the IRS employer shared responsibility guidance with your advisor.
State requirements may also apply. Even when offering coverage is optional, employers must follow applicable rules once they establish a plan.
ALEs generally must report the health coverage they offer to full-time employees using Forms 1094-C and 1095-C, even when employees decline coverage.
Maintain accurate records of employee eligibility, coverage offers, employee premium costs, and enrollment. Work with your payroll provider or benefits administrator to confirm filing deadlines and employee statement requirements using the IRS instructions for Forms 1094-C and 1095-C.
Smaller employers generally aren’t subject to ALE reporting, but those sponsoring self-insured plans may have separate coverage-reporting responsibilities.
Health insurance can strengthen your benefits package, but it also requires an ongoing financial and administrative commitment.
Use these steps to build a benefits offering your business can support:
Once you've chosen a plan, QuickBooks Workforce helps keep employee benefits, payroll, and HR connected in one place. You can enroll employees, manage payroll deductions, and keep benefits information up to date without switching between systems.
Through QuickBooks Workforce, you can also compare and purchase health insurance options from Allstate Health Solutions for your team.*
Whether you're offering health insurance for the first time or looking to simplify how you manage it, QuickBooks Workforce gives you a foundation that brings benefits, HR, and payroll administration together.
*Insurance products are offered through Allstate Health Solutions. Availability, plan options, eligibility, and terms vary by state and carrier.