When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word-of-mouth for your business, elevating your status as an industry expert and extending the reach of your marketing.
However, for many small business owners, social media also seems to require a huge amount of time for a questionable payoff, and most just don’t know where to start. The infographic below provides an easy-to-follow plan for managing your business’s social presence through each month of the coming year and answers the most common questions of “How do I use it? Why should I use it? What do I say? Who has the time?”
Click on the image below to see an enlarged version.