2016-04-03 16:26:04Online Store and RetailEnglishA modern retail experience combines good customer service with reliable technology to ensure customers are happy and sales are quickly...https://quickbooks.intuit.com/r/us_qrc/uploads/2016/04/How-to-Deliver-a-Modern-Retail-Experience-featured.jpgHow to Deliver a Modern Retail Experience

How to Deliver a Modern Retail Experience

4 min read

We hear, time after time, that “the customer is always right.” But do you agree?

In retail, customers must remain your No. 1 priority for your business to be successful. But you need a lot more than just happy customers to find success. Rather, a variety of key components impact the success of retail experiences.

Selling Tools Must Keep Up With Customers

It takes more than just a warm smile, a friendly hello and thoughtful customer care to keep customers returning to your store. Customers expect this, of course, but to keep them happy, you also need an efficient purchasing experience, quick turnaround on inventory needs and savvy communication skills.

To accomplish this, retailers need to depend on reliable and agile selling tools to better understand their inventory, customers and overall strategy. QuickBooks Point of Sale, for example, delivers this confidence to merchants through its state-of-the-art technology. From better cash flow insight to improved customer service, the right selling tools can help retailers delight and keep their customers.

Tablets Are the New Norm

Retailers can’t depend on the same technology they’ve used in the past. And they don’t have to, thanks to POS tablets. Tablets combine engaging features and improve customer experience, cash flow, and speed up the sales and service at the cash register.

With the help of tablets, merchants can streamline operations and open up time for everything else on their to-do lists. And the store gains instant knowledge about sales, inventory, customer, vendor and payroll data.

You Need Access Anywhere

Most business owners don’t open stores or restaurants to avoid work. With the right tools on hand, businesses can take command of their operations and have time to focus on what they enjoy doing most: running their business.

Having online access to all their selling tools allows business owners to check on reports, schedules and inventory from anywhere.

Though online access is essential, whatever system you choose for data management and point of sale, be sure it allows you to process payments and store data even when the internet goes down.

Processing and Reporting Should Be Easy

No one knows “busy” better than a staff working retail during the holiday rush. Whether you’ve stood behind the counter during one of these moments or have been in line as a customer, you expect the lines to keep moving.

It’s critical to position your business with reporting that can keep up with fast-shifting demands. Clean, accurate data and inventory-tracking functions are a useful feature of your POS system. Daily, monthly and quarterly reporting should be easy and effective to manage, so you can keep customers happy.

Your goal is to have a dynamic software system ready to make your life in retail more manageable. Software might seem intimidating, but consider the ease, efficiency and time management it can bring to your modern business.

For more information on delivering a better customer experience, see our article on the best practices for customer relationship management.

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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