There’s an art to the perfect invoice, especially when it comes to being a memorable freelancer. Start personalizing your online invoices; you’ll get paid faster and you’ll strengthen your relationships with your clients.
Don’t think of an invoice as an afterthought — something that comes only after a project ends. Think of invoices as important communication tools that reinforce your freelance brand and your professionalism. Leave them with a good “last contact,” so that it’s not, in fact, your last contact with them. This follow up, if done well, can garner you more assignments from your favorite clients.
Reinforce Your Brand
Sending a well-designed invoice brands you as professional and is one way to increase recognition by your clients amid a hefty inbox of documents. If you’ve branded yourself, you’re more likely to be at top of mind next time your clients need to assign a task to someone who fits your expertise.
Showcase your skills.
Use your invoice as a showcase for your skills. If you’re a freelance writer, your invoices should be clean and free of typos. If you’re a designer, show off your design chops.
Reflect your tone.
Every brand has a voice. So be yourself. If you’re more of a suit-and-tie operation, don’t present yourself as a backward-baseball-cap startup, and vice versa. Be as formal or as informal as you like, so long as you remain professional and true to your brand.
Don’t underestimate good design.
Work with a designer to determine the best colors, fonts and pictures or logos to use that will convey the sentiment you want to promote with your brand. A design professional can give insight on how to make your personalized invoice eye-catching and visually appealing.
Itemize and organize.
Itemizing your invoices shows clients you’re organized. It also shows them exactly what they got for their money. Be clear about the total and the different ways they can pay you. Being friendly and direct goes along way to build professional rapport.