10 Tips for Pricing Your Product

How to choose a pricing strategy for your business

Learn how to apply the best pricing strategies for your business. From penetration to price skimming, this guide has everything you need to get started.

Four ways to measure profitability and grow your business

Profitability is the difference between a business that’s booming and one that’s a bust. Find out how to calculate this key metric and improve your ratio.

How to use a profit equation to find the value of your business

With this profit equation, you can get a clear picture of your company’s financial health. So grab your calculator and get ready to see your fiscal future.

Market penetration strategies for small business owners

Market penetration isn't just a way to understand your competitors. It's a way to understand your customers and get more business. Here's how it works.

How tiered pricing can help your business move more product

When you run a business, pricing strategy is an easy thing to sideline. After all, your products and brand are the stars of the show, right? But the r...

Can a price skimming strategy help you push more product?

Price skimming can allow you to continually reach new customers at different price points, but it doesn't work for all industries. Could it work for you?

How premium pricing can work for small business owners

Is a freemium pricing strategy viable for your product and small business. In order to know, you have to ask yourself a few important questions first.

How to get paid for your expertise, advice and other intangibles

How do you charge clients for your industry expertise, to give advice, and to provide other intangibles? Read a helpful guide to getting paid.

How to Set the Best Price for a Big Profit

Learn how a small business can implement comptitive pricing while remaining profitable. Get tips and ideas for setting competitive prices.

Be Profitable by Knowing Your Strengths

In business, trying to be everything to everyone rarely works out well. Stick to what you know, and revenue will pour in. Just ask 4WT Media's John Trefry.

8 Tips for Raising Prices Without Losing Customers

Over time, raising prices is a necessity for most businesses. But it doesn't have to come at the expense of losing customers. Learn 8 ways to raise prices.

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