A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.
Fast forward to today’s digital economy and a unified brand presence is simply not enough— brands need to be connected.
A firm with a connected brand not only serves clients— but also engages and builds loyal relationships with them, differentiating itself in the process.
Read the rest of this article written by Darren Root. Download it here.