This is the first of a 3-part webinar series for accounting professionals. Positioning your business in the right marketplace can help you grow your Small Business Advisory practice or, steer you in the right direction if you’re just starting out providing accounting services and tax services. This training discusses niches and market positioning, and, will provide ideas for what you can improve upon to make your client interactions more meaningful. The training includes case studies to help you discover creative packages and ways to add value, as well as advisory opportunities when working with self-employed service providers and small business clients. The guided case studies will motivate you to identify what you’re good at, reflect on your current service options, and re-evaluate your pricing models and potential for bundled packages.