Late last week, I caught up with QuickBooks’ very own Bobby Chadha, and asked him on some of his thoughts about what accountants might find at next week’s Accountex 2016 event.
What trends have you seen in the last 12 months at Accountex 2016?
I’ve been going to Accountex for a number of years and one of the most significant things that I’ve seen lately is the number of cloud based software providers that are now present at the event.
In addition, the way that they are promoting themselves at the stand (historically, quite basic, now – colourful and engaging) has changed, which really reflects the software they produce. There is also a lot of integration across software, which is really exciting; as an example, in 2015, we had a number of third party app partners at our stand, which was brilliant because it showed the evolution of accounting software – from this closed, hard coded ledger, to an open platform, which, if you’re a project manager means that you can integrate a particular app that specializes within your industry. It’s brilliant to see that evolution and that change at Accountex.
One of the other things that I’m passionate about is the number of providers who are breaking away from initially coming into the market with a product that only does one thing. What you’ll see now is these providers start to cater for various industries. An example of is our very own QuickBooks – we’ve been the global number one choice for small and medium sized businesses, where we now have two additional products – one for our accountants where we can look after the end to end experience, especially with our integration with Taxfiler; we also look after people who are self-employed, with QuickBooks Self-Employed.
Other app partners like Satago are also doing this. They started off in the chasing invoices space and debtor management, but have since moved into invoice management.
It’s a real reflection of where the profession’s going – adding value by creating these additional features that delight the end user.