2017-01-04 11:31:00 Advice & Tips English 5 tips  to increase B2B Sales for your startup

5 tips  to increase B2B Sales for your startup

2 min read

Your idea has blossomed into an amazing widget with market validation and yet sales have been lacklustre at best. Here are a few things you can do right away to kick-start sales and grow revenue to reinvest into your startup.

Define Your Target Audience

It’s best to start simple. Make sure you’re targeting the right organisation, the right department and the right level. Do your research to make sure your product is an applicable, viable solution for your customers. Additionally, make sure you’re targeting the right people and department in the organisation. If it’s a marketing solution you offer, then why are you talking to operations?

It’s also very important to understand your customer’s pain points. Once you have the pain points locked down it will be much easier to prove that your widget is the right solution. With all of this information in hand, you can create a more meaningful and personalised sales approach with your target audience. Trust me, they’ll appreciate it.

Work on your pitch

You closed your first sale and it felt good! However, reality soon sets in as sales turn stagnant. It could be time for you to sit down and refine your pitch – practice makes perfect. You can do this on your own or with friends. Normally, after a few pitches you’ll be able to identify what areas you should work on. This exercise will help you build the self-confidence needed to pitch any C-Suite executive.

One more thing: always be prepared for objections from a potential client. These are moments that can turn awkward if you are not ready with a rebuttal. Now is the time to script responses to potential objections so you can answer with confidence.

Find the low-lying fruit

Here are a few statistics borrowed from small business coach :

  • The typical closing ratios for referral business is between 50-80%

Ask yourself, have you leveraged your network? Since referrals are the best, you should try reaching out to your network to identify any connections – LinkedIn is a great tool to identify degrees of separation. Don’t be shy about it!

Track your results and set goals

The only way you’re going to achieve a goal is by setting one. Start-off by setting a closing rate and see if you can accomplish it. Once you get in the habit of setting and tracking goals, you’ll have a much better idea of the amount of time per day needed to reach your revenue goals.

Get out there and build relationships

Finally, get out from in front of your computer and network.Go out and meet people, talk about your widget and see what types of doors open for you. Remember if warm leads are the best leads then broadening your network can be a rewarding sales tactic.

ABC – Always Be Closing 😉

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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