You might not be familiar with the term ‘guest blogging’ but it’s really a simple concept that can help to promote your business. It means writing a blog post (normally only 500-1000 words) for an existing blog that is not owned by you.
Freelance writers usually charge for this content, whilst businesses provide it because of the branding and reputation benefits it brings. Here are some of the advantages guest blogging can have for your business.
Build your brand recognition
If there was a sales event made for your target market where you could build brand recognition and generate leads, wouldn’t you send a salesperson? Guest blogging can have exactly the same effect at a fraction of the price. There are blogs specifically tailored to your target market that are read on a daily basis. Surely it’s worthwhile writing a short blog that will be seen by all these people?
Promote your business to a new audience
If you’ve got a new product or service aimed at a totally new audience, guest blogging can be a great way to start a conversation with them. Alternatively you could use it as market research to confirm or reject the validity of your new venture.
Become an authority in your market
The great advantage of blogging is that you can talk authoritatively about a subject that you know well. It might not sound like this will help you make money but, in the internet age, putting your point across on a well-respected blog could be the very thing that convinces a prospect to buy your product or service rather than your rival’s.
Improve your website’s search engine ranking
Even though search engines use complex algorithms to sort the results they produce, it is widely known that having a lot of links to your website from authoritative sources of information will help you to move up the rankings. Contribute to well-known blogs, ensuring a link to your website is included, and you’ll only help your cause.
Test the market for your own blog
Guest blogging can be a great way to test whether a given target market has any interest in reading a blog you’re thinking of writing. If you’ve got a great idea for a blog that will help to promote your business, why not test it out by writing a guest blog for an existing, established blog? It’ll help you understand whether your blog is a good idea and, if not, it’ll still help you boost your online presence.
Would you like to blog for us? We’re interested in hearing from freelance writers with great ideas, expert guest bloggers and successful businesses who’d like to share their tips and ideas with the small business community. Please write to FeedbackUK@intuit.com and we’ll get back to you.