As we continue our Question-and-Answer sessions with some of our Accountex speakers who will address thousands of delegates in a few days time at the biggest accountancy event of the year, we place the Spotlight on QuickBooks’ own director of marketing and small business sales, David Walsh.
David is responsible for driving Intuit UK’s growth and helps set our strategic direction. He also implemented and currently oversees sponsorship of Premier League football club, West Bromwich Albion.
We asked David about what he’s most looking forward to at Accountex, as well as find out his prediction on what the accounting profession will look like in over the next 12 months.
What are you most looking forward to at Accountex 2015?
From the interactions I have had with accountants at [QuickBooks] events over the past 18 months, the industry has leapt to the cloud and the conversation has changed from “Should we move to the cloud and when” to “how do we move to the cloud now and who do we choose to partner with”.
There is so much happening in the accounting sector right now, especially from a technology point of view. What do you find most interesting about the changes in the profession?
The buzz technology is creating in the industry is astonishing, I think accountants have started to understand the move to the cloud and the technology now being applied to their industry is going to the biggest change since the calculator or the excel spreadsheet.
What do you think the next 12 months will look like for the profession?
I see an insatiable appetite for help, training and guidance on the move to the cloud. Accountants are hungry for partnership, as the world leader QuickBooks are well placed to deliver that and provide a long-term, stable partnership.
Give us a teaser! Tell us one thing that we’ll learn at your session?
I love panel discussions to get a large range of views in a short period of time. And there is no better way to know the true picture than to speak to and hear from other Accountants. I was lucky enough to attend recent ICAEW events and just like question time, the best questions and comments come from the audience itself – not us.
Tell us a fun fact about yourself that most people don’t know.
I have a passion for property and buy and sell houses in Lancashire, renovating them to a high standard and on occasion renting them out, I also own commercial property in the town of Burnley, my home town. It’s enjoying a huge renaissance and I love seeing towns at the heart of the industrial revolution being revitalised.
What are the key changes you’ve seen in small business clients during your time in the industry?
Managing the small business sales and marketing as well as accountants means I have great exposure to small businesses. They have run to the cloud and many of the 500,000 small businesses created in the past 12 months in the UK are a great opportunity for all of us. We know small businesses are typically more successful when connected to an accountant – so we try wherever possible to connect the two groups.
Based on these changes, what is the one thing accountants must do to adapt and remain successful?
When they choose to partner with a Financial Management software company, choose a company that reflects their own values and that of the Accounting community. Partnership, relationship, financially strong and with a heritage and longevity – the same traits clients look for in an accountant.
David will be speaking at the Intuit QuickBooks Theatre at Accountex on Wednesday 13th May, and sharing key insight from the Institute of Chartered Accountants in England and Wales (ICAEW) in association with QuickBooks.
You can follow David on Twitter here.