How Intuit is innovating: Connecting customers, mobile money &more

By Jake Martin

1 min read

intuit_logo

Intuit is now 30 years old and whilst we started out as an idea at a kitchen table, we’re now a global company.

Intuit firmly believes that the key to ongoing success is to stay as innovative as a start-up. Proof of this was a recent exhibit of our latest products and experiments. In 2012 we were also listed as number 57 in Forbes’ most innovative companies, up 27 places from the previous year.

A key part of our ability to innovate is our love of the Lean Start Up approach, using quick experiments and proven findings to make informed decisions and great products.

Indeed some of our best ideas have benefited from the Lean StartUp approach, including MyBizTrackerIntuit Pay and Fasal.

Brad Smith, Intuit president and chief executive officer, recently said:

“By giving our employees the freedom to experiment, we are able to bring groundbreaking innovations that solve important customer problems to market faster than ever.

“Our strong performance is boosted by the secular tailwind that we’re riding toward a connected services economy, backed by continuous innovation and strong execution.”

Intuit keeps moving

A recent exhibit in the US spotlighted more than 20 of our latest global products and experiments. Who knows, we may see some of these in the UK some time in the future…

These include:

  • Mint Home and Business: Simplifies financial management for personal business owners who combine personal and professional spending and income.
  • Mobile Money: Lets people pay for purchases by simply tapping their phone against a merchant’s terminal.
  • Data Connections: Looking ahead, Intuit is exploring new and meaningful ways to create connections between its 60 million customers and help them thrive. In the past year, more than 1.2 million Mint users did business with nearly 70,000 QuickBooks Online customers, resulting in 3.3 million transactions.

You can find out more about some of these new products here and the people behind them:

Intuit innovation in numbers

  • Started: 1983
  • Annual revenue: $4 billion
  • Global employees: 8,500 employees
  • Doubled our customer base over the past five years, to 60 million.
  • Transformed our portfolio, with more than 45 million customers in the cloud.
  • Generated more than $100 million in fiscal 2012 revenue from products that didn’t exist three years ago.
  • Increased our number of patents by 10-fold over just five years ago.

What do you think of the latest innovations? What new products would you like to see in the UK?

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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