This list of useful free tools is designed to save your small business time and stress as well as money – please do share your own suggestions in the comments below!
Evernote will get you organised wherever you are – you can take notes, capture photos, create to-do lists and record voice reminders, and then access them from any of your devices.
Save your files to DropBox and you can access them over the internet from any computer or phone – essential for any small business on the move. The free account offers 2GB of space and paid plans are also available.
MyBizTracker, launched by Intuit earlier this year, is a useful tool to help small business stay on top of their finances. It allows you to keep track of your income and expenses, and you can take photos and store records of invoices, bills and receipts. MyBizTracker will even alert you to the key tax deadlines.
Montastic is a useful website monitoring service that alerts you by email when your website is down, meaning you can explain to customers straight away, rather than finding out from them that there’s a problem! The tool also alerts you when the website is back up, saving you sitting and anxiously refreshing the page.
This is a great marketing tool for start-ups and small businesses. The online system allows you to design an email newsletter and mail it out en masse. You can also share the newsletter on social networks.
The free package allows you to send up to 12,000 emails a month to as many as 2,000 subscribers. You can send to more subscribers and access additional features using a paid account.
All good businesses must analyse customer behaviour. Google Analytics is a great tool which enables you to track the number of visitors to your site, along with their clicking habits and demographics. This data can be used to optimise your site to increase traffic and sales. Be warned, though: Google Analytics is addictive!
Modern entrepreneurs need to be able to do business on the go and this usually requires Wi-Fi access. Wi-Fi Finder is a great app which will quickly locate free and pay-as-you-go Wi-Fi hotspots in over 144 countries.
You’ve probably heard of Linked-in. How about BranchOut? Launched in 2010, and gaining interest and users fast, BranchOut is a tool that enables employers and recruiters to do employment searches on Facebook, giving you access to an entirely new candidate market.
Google gets its second entry on our list and for good reason. GoogleDocs allows you to create, share and collaborate on files online. This is a great tool for businesses with employees who work from remote locations.
Every serious small business needs a web presence. WordPress was originally introduced as a blog management tool but its usage has broadened and it is now used to build and manage websites. It will enable you to build a professional-looking blog or website which you can update yourself.
Which free tools do you recommend for small businesses?