As you start your business, you may want to take a moment to think about the business logos that you know the best. Perhaps, the green tree of the SPAR logo or the black-and-white “W” of the Woolworth logo pops to mind. Or, maybe you see the iconic golden arches of McDonald’s or a logo from a small local business. Regardless of which logos you imagine, they probably make you think of the company’s products and services. If you see any of these logos while driving along, you know exactly what you’re going to get if you stop in that establishment.
That’s the power of a logo. When you’re a customer, a logo is a quick and easy way to recognise a company. And when you’re a business owner, a logo is a convenient and powerful way to communicate a message about your company. Your logo should be on your signage, marketing materials, website, staff uniforms, packaging, and anywhere else it makes sense. You want people to see your logo and immediately think positive thoughts about your company, but for that to happen, you need to start by designing a quality logo.
The world’s most powerful logos tend to have a few things in common. They feature simple shapes, they have limited colors, and most importantly, they’re memorable. As you develop your logo, keep these ideas in mind. Simplicity, in particular, is key because it allows your logo to go anywhere. You can easily shrink it down to put it on a napkin or a polo work shirt, but it also looks great several metres tall on a large sign.
To ensure you get the best logo possible, you may want to hire a professional designer. Then, as you review different options, you may want to put them in front of a panel to see what has the most appeal. If that’s not possible, at least ask your friends and relatives what they think. Finally, once you have the logo, use it everywhere.
A logo is your business’s visual calling card. You can change it once you get going, and in fact, some of the worlds biggest companies such as British Airways, Apple, and Starbucks have all engineered successful logo changes. But, ideally, you should invest the time and money to develop a great logo from day one. Your business is depending on it.