Monica Agrawal, a computer engineer from Mumbai University and MS from University of San Francisco, has worked for a couple of successful start-ups in Bay Area, USA before returning to India to start this venture of meaningful gifting. Talking to her gave us a few interesting insights… What was the motive behind starting GoGappa.Com? With GoGappa, we wanted to bring some much-needed freshness in the existing gifting market in India, give our users the liberty of creating their own gifts as well as personalizing them. So what has been the key to your business’s success? We are a one-stop solution for our client’s gifting needs. From product selection to packaging to delivering them across any part of the country, we offer our clients the end-to-end package. We take pride in having a dynamic combination of high quality products with an excellent service. And what are the major challenges that you face in your business? With an ever-evolving and dynamic online gifting industry, one needs to be constantly on the toes to come up with new innovative products to attract and impress the customers. Moreover, gifting is incomplete without packaging. Packaging has become the hottest thing with new ideas and trends coming up every day. We have to think of new packaging ideas that complement the gifts. Have you benefitted from the use of any specific technology for your regular operations? Currently, we are using a third-party platform for all our e-commerce requirements.
What are your expansion strategies? We are using the new-age marketing strategies like: • Search Engine Optimization and Search Engine Marketing to increase our visibility. • We are also available on Social media like Facebook, Twitter and blogs. What has been your strategy for customer satisfaction? We believe that – premium quality products, timely product deliveries and an excellent customer service experience work the best for over-all customer satisfaction. What has been your strategy to increase customer base? Impressing our current customers and SEO should take care of that for the moment. What are the top 3 skills needed to be a successful entrepreneur? An entrepreneur needs: • to execute quickly without much dilly-dallying and with aplomb, • to think out-of-the-box and adapt to the changes, • to possess a big vision. ***********************